MORE THAN 500 SA VETS GIVE THEIR OPINION JUST AFTER THE VISIT OF THE REP
Sales force impact
PRINCIPLE
A bit of history
In 2007, several major pharmaceutical companies asked us to design a tool enabling them to track the image of their brands and that of their main competitors as promoted by their sales forces.
We worked closely with three of these major companies in order to develop a tool to track Share of Voice (SOV).
This tool is now available for you in the three core European countries (France, the UK and Germany).
KEY CHARACTERISTICS
A network of ‘sentinel veterinarians’ assess reps’ visits in real time
In concrete terms, we have set up a network of Sentinel veterinarians who asses the visits of the reps in real time via an online questionnaire.
In each country the sample involves 180 vets.
They are committed to fill out the questionnaire immediately after each visit.
In cons-part, we give them an incentive.
The sample is a panel and the vets are renewed all year round.
MOST FREQUENT QUESTIONS
What are the key topics of the survey?
The share of voice and the image of your products and that of your key competitors, generated by sales forces the perceived quality and the impact of each visit
What are the key therapeutical field involved in the questionnaire?
More than 400 brands are included in the questionnaire.
Key therapeutic fields are :
| – Anaesthetics | – Ectoparasiticides |
| – Antibiotics | – Endoparasiticides |
| – Cardiology | – NSAIDs |
| – Ear products | – Vaccines |
What about the cost?
The costs depend on the countries and the number of products that you need to track.