By gathering quantitative insights, these large-scale studies provide a deeper understanding of
the main therapeutic classes by analysing the leading associated products, with new data
collected every year.
The main advantage of these studies is that costs are shared between subscribers, making
them a cost-effective solution.
Our annual schedule includes 12 usage and attitudes studies, a half-yearly survey of clinic
chains, and an annual survey on the image and brand awareness of animal health
manufacturers.
Key caracteristics
These surveys are built using a common questionnaire for all subscribers.
The questionnaire is enhanced to address market-specific issues.
In addition to this veterinary questionnaire, participants may include their own specific questions.
The results of these specific questions are the exclusive property of the company who ordered them and are processed with the utmost confidentiality.
Some figures are compared to those obtained in previous studies.
Large geographical scope: Western Europe and North America + Ability to cover other countries.